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E-commerce is booming and set to reach $6.3 trillion by 2023. It's a vast and expanding market, and you'll want to ensure that your online business can take advantage of it. In this blog post, we'll discuss four of the top POD trends to watch for in 2023 that could help your business stay competitive and succeed in the fast-paced world of e-commerce. So let's dive in and explore what's new in the world of POD.
1. Eco-friendly products
The trend of eco-friendly products in Print-on-Demand (POD) is gaining momentum, as consumers increasingly prioritize sustainable products in their purchasing decisions. With the fashion industry shifting towards more environmentally-friendly apparel options, the POD industry is following suit, offering sustainable materials like organic cotton and recycled polyester.
This trend not only benefits the environment, but also attracts a growing number of conscious consumers looking for eco-friendly products. As we move into 2023, the demand for eco-friendly POD products is expected to continue to grow.
2. Baggy fashion
Baggy clothing is currently experiencing a surge in popularity within the fashion industry and this trend is expected to continue into 2023. Coach and other fashion brands are embracing the trend and incorporating it into their upcoming collections for the spring-summer season of 2023.
This trend is not limited to the runway, but is also being embraced by people on the streets.
To take advantage of this '90s fashion trend, consider offering baggy clothing items on your online store. To effectively market these products, focus on targeting potential Gen Z customers.
According to Forbes, the spending power of Gen Z is on the rise and they have a strong affinity for fashion trends from previous generations. They are frequently seen on social media, blending this nostalgic trend with their own modern style.
3. Tech accessories
With the Covid-19 pandemic, two things have become evident - people are increasingly working from home and there is a growing desire for travel. Your online business can meet the needs of your customers in both of these areas by offering accessories that complement their tech devices.
According to Business Wire, the computer accessory market is projected to grow by $4.8 billion in the next three years. Expanding your catalog with print-on-demand tech accessories that can be customized with your branding can help you capture a share of this growing market and generate profits.
4. NFT merch
The NFT market is forecasted to experience sustained growth in the coming years, as reported by Juniper Research, with the global number of NFT transactions projected to increase from 24 million in 2022 to 40 million by 2027.
Non-fungible tokens have emerged as the latest frontier for art and photography collectors and enthusiasts worldwide. As the market for NFTs continues to evolve, custom print-on-demand products featuring your NFT art could represent the next step in the evolution of NFTs.
Conclusion
To sum up, the print-on-demand industry is set to experience significant growth and innovation in 2023 with a focus on environmental sustainability fashion, technology, NFT merch. With a focus on creativity, customization, and innovation, print-on-demand businesses can leverage these trends to cater to the evolving needs of their customers and achieve success in the rapidly evolving e-commerce landscape.
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