Mother's Day is a day dedicated to honoring and celebrating mothers around the world. According to the calendar of the United States and other countries, Mother's Day is celebrated on the second Sunday of May.
According to statistics from the National Retail Federation (NRF), in 2016, Mother's Day ranked third in overall annual sales campaigns with an astounding $21 billion in sales. After five years of development, this figure has reached a level that has amazed many people. Mother's Day has undoubtedly become one of the biggest sales holidays in the e-commerce industry.
Potential customers not only have a need to buy gifts and decorative items for themselves or their own mothers, but also for the women who are performing this noble role, such as sisters, aunts, grandmothers, etc.
Therefore, in today's blog, ECOMDy will suggest some steps to help you create an effective video ad that will boost your sales for this Mother's Day campaign and help you reach your desired sales numbers.
Showcasing your product is always an effective way to introduce it to your audience. Create product introduction videos as a gift or set up scenes where a child presents a gift to their mother.
1s - 5s: Showcase the product from multiple angles, ensuring that it appears in the most attractive and eye-catching way possible.4s - 8s: Introduce the product and explain why it is a suitable gift for mothers: its simple utility, highlighting quotes such as "perfect for your wife."9s - 15s: Evoke the feelings of a mother and her children when they receive this product.
You can also check out more creative ideas for product showcases in the article Discover successful TikTok Ads video formats.
Promotions are a key factor in stimulating customers to make purchases more easily.Focus on special discounts or promotions to attract potential customers.1-5s: Showcase the product with a discount of 5%, 10%, or other promotions such as coupons.6-12s: Highlight how the product is suitable for mother/wife, and can be used for daily tasks.10-13s: Use a countdown sticker with a call to action such as "Buy it today" or "Shop now".You can also use countdown stickers throughout the video to create a sense of urgency and motivate customers to buy quickly.
A heartfelt video will attract viewers due to the empathy it evokes. However, authenticity (or the appearance of authenticity) is important to consider. Here is the format ECOMDY suggests:1-10s: Begin the video with gratitude towards your mother, and express your feelings and love for her. You can cleverly showcase the product in the frame.11-15s: Recommend a product by saying, "I found this product to be suitable, it expresses my love for my mother, and I think my mom will like it too."This video should focus more on emotions and affection, so try not to overly highlight the product, but rather introduce it cleverly.
Collaborating with influencers is always a TikTok marketing strategy that any brand should consider. For products designed for Mother's Day, you should choose mom influencers to create sponsored posts or videos promoting your products. An advertising video can be constructed in the following format:1-3s: "I just received a very special gift from my daughter/son for Mother's Day."4-12s: Introduce what the gift is, how it can be used, and how it is suitable for mothers. You can film scenes of mothers using the gift in specific situations and enjoying it.12s: Thank your daughter/son and suggest that this gift is perfect for Mother's Day presents.
A smart way to diversify content is to use user-generated content. But how can you create an incentive for users to create videos about your products? Here are some suggestions:
Consider collaborating with KOLs to create video content as a starting point
1-3s: "Do you know this brand and trend? I found it and bought it"
4 - 8s: "Unexpectedly, it's really cool" - then introduce the product: color, features, uses,...
9-12s: "I gave it to my mother, and she was surprised and loved it".
13-15s: Try this trend now - with hashtags.
Moreover, utilizing the following hashtags can increase video views and expedite sales:
Ecomdy has provided 5 creative ideas for your Mother's Day campaign, which include product showcasing, creating a heartwarming video, promotions, collaborating with influencers, and utilizing user-generated content to diversify your content. We hope that these suggestions will prove helpful to you in producing videos that generate millions in sales during this Mother's Day season.
If you want to receive more solutions to TikTok Ads, register for an ECOMDY account now. Our team of experts is always ready to answer any of your questions.
Happy Mother's Day!