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As a novice in TikTok marketing, navigating this relatively new platform may present some obstacles. However, this blog post addresses the top 5 frequently asked questions about marketing on TikTok, providing valuable insights that can potentially alleviate any concerns or uncertainties you may have.
1. How frequently should I be posting content?
Achieving a balance between ad spend, audience size, and number of creatives is crucial. To find the optimal ratio, it's essential to experiment with different types of creatives. It's recommended to have 1-3 creatives per ad group, refreshing with 5-8 creatives every week.
Depending on the situation, you can either start a new ad group or add creatives to an existing one. By conducting A/B testing with various creatives, we can determine user behavior and tweak accordingly to improve the click-through rate (CTR) for a specific campaign.
2. Is there a minimum ad spend on TikTok?
There is no strict minimum ad spend requirement for the TikTok auction ads manager, but to run ads, you need to meet the operational minimum of $50 per day at the campaign level and $20 per day at the ad group level (according to TikTok guideline). To ensure best practices, it's recommended to set a daily budget that is at least 30x-50x the cost per acquisition (CPA) bid. The ideal budget will vary depending on the number of product SKUs you want to promote on TikTok.
3. What should I do with a limited budget and resources to start on TikTok?
If you have a limited budget of $5.000-$10.000, it's recommended to start with performance-driven ads for a maximum of two campaign objectives:
- Acquiring new users to increase website traffic
- Driving website conversions, such as registrations, adding to cart, or making a purchase.
Next, you should identify your target audience. Determine whether you want a general or niche audience and use ad group targeting to find new, relevant audiences. Analyze the demographics, locations, careers, devices, and interests that make up your data segments.
If you're a small local business advertiser on TikTok, consider these tips to improve your marketing strategy:
- User interaction and engagement is crucial for success. Make sure your videos are interesting and have the potential to go viral.
- Emotional engagement with your audience can increase their connection and loyalty to your brand or product. Consider using storytelling techniques to showcase how your eCommerce products solve common problems. Authenticity is key.
- To boost website conversions, try pushing out creative content such as product reviews, product focus, unboxing, and user-generated content (UGC).
You should understand TikTok's Algorithm to boost your video views.
4. Should you have a creator or business account?
The choice is yours, but it's generally recommended to opt for a creator account. While you can still go viral with a business account, the benefits may not outweigh the drawbacks until the platform mandates that all businesses use business accounts. Additionally, you can run spark ads without a business account, which involves taking an organic TikTok and running traffic to it.
Tip: The most successful TikTok ads often start out as organic posts. If a video doesn't perform well organically, it's unlikely to perform well as an ad.
5. Is viral content really necessary for a successful campaign?
Going viral doesn't always lead to business growth. For instance, a person who had multiple viral videos that had nothing to do with their business saw no leads or followers, just likes and comments.
Create content for your target audience and be consistent even if the numbers are small. Smaller targeted audiences can generate more leads than larger audiences with no relevance to your business.
People have different opinions on what constitutes "quality content", so it can be challenging to create content that everyone considers high-quality. On TikTok, the viewers are the ones who decide whether your video is good or not, so it's important to focus on creating and let them decide what content they want to engage with.
Conclusion
Those are the 5 most frequently asked questions about Marketing on TikTok. We hope it will be helpful for you to optimize the effectiveness of building your brand and running ads on TikTok.
Do you have any other questions? Let's discuss! Don't forget to register for an ECOMDY account to receive more useful information.