7 essential factors for viral TikTok videos

If you're looking to create viral TikTok videos, there are certain factors you need to consider. While there's no magic formula for going viral, understanding the essential elements that contribute to successful TikTok videos can significantly increase your chances of gaining a wider audience. In this blog post, we'll delve into 7 crucial factors that you need to know to create TikTok videos that can go viral. By the end of this guide, you'll have a better understanding of what it takes to make your content stand out on the platform and attract more viewers. So, let's get started!

1. Video

The safe zone in TikTok video refers to the visible area of a video that will not be covered by the app's user interface elements such as buttons, captions, and profile picture. This area is important to consider when creating TikTok ads or videos to ensure that important information or elements are not obstructed by the app's interface.

To check if your video is within the safe zone, you can use the link preview video feature in TikTok. The safe zone varies depending on the aspect ratio and resolution of the video, but generally, it is a rectangular area in the center of the video that is free from any interface elements.

Here are the video specifications:

• The ideal aspect ratio is 9:16, allowing for full-screen display without static images.
• The recommended resolution is 720 x 1280 pixels.
• Note that for non-Spark Ads, only 9:16, 16:9, or 1:1 ratios can be uploaded.
• The duration of the ad should be between 5 and 60 seconds for non-Spark Ads and 5 seconds to 3 minutes for Spark Ads.
• For optimal click-through rate (CTR), it is recommended that ads be between 21-34 seconds in duration.
• The first 3-5 seconds of the ad should be attention-grabbing, pique curiosity, clearly convey the topic/product/service, or address customer pain points.

See more in Discover successful TikTok Ads video formats.

2. Human factor

Research suggests that more than 50% of successful advertising videos center around human elements, such as reviews, introductions, sharing, and creating scenarios.

One way to incorporate this approach is to partner with creators, such as KOL/KOC, or feature regular customers or non-professional actors in your videos.

3. Product

For tangible products, it is recommended to feature them within the first 3 seconds of the ad. Additionally, using eye-catching product colors can be more effective for advertising.

If you operate in the POD sector, then article 4 POD product trends to watch in 2023 is recommended for you.

4. Audio

To make your content more engaging and easier to follow, it's important to use background music that is trending or suitable for your target audience and the context of your content. You can refer to the Top trending songs for inspiration and consider adding a voiceover with a tone that matches the mood of your content, such as cheerful, enthusiastic, or gentle and warm, depending on the situation or product.

It is important to give extra consideration to videos that lack sound or have inadequate audio quality, as such content is not permissible on the TikTok platform. Review the creative policy TikTok thoroughly to avoid making any avoidable errors.

5. Text

To facilitate user understanding of content, it's advisable to incorporate subtitles or key highlights of the text in scenes. This is particularly important since TikTok users frequently browse the platform in noisy settings where it's difficult to play loud audio. Adding text to videos can help users follow along with the content more easily.

Survey findings suggest that advertisements with subtitles experienced a 16% increase in impressions and an 80% increase in conversion rates.

6. Trends

Leverage hot trends such as filters/effects, viral catchphrases/stories, and other buzzworthy topics to enhance your content. Incorporating these trends can help make your content more relevant and engaging to your audience.

You can keep yourself updated on the latest trends in the Trending category of the Ecomdy blog, or alternatively, browsing TikTok every day is the quickest way to discover what's currently trending.

7. Scriptwriting tips

Ideas to help you create engaging videos:

• "Tested and effective": Review the product or service and discuss what worked for you as well as the majority of potential customers.
• "Problem-solving": Identify a problem and provide a solution that includes the use of the company's product/service, either in part or in full.
• "Credibility": Discuss factors such as origin, ingredients, customer reviews, and scientifically-backed descriptions.
• "Immediate purchasing motivation": Offer promotions or discounts, including limited-time/quantity offers, with a clear call-to-action to create immediate purchasing motivation for customers.
• "Change": Highlight satisfying changes, but avoid exaggeration.

Additionally, the blog post Guide to effective POD video ads on TikTok is also essential if you are unsure how to start specifically

Conclusion

In conclusion, creating viral TikTok videos requires understanding the essential elements that contribute to successful content. By incorporating the 7 crucial factors outlined in this guide, including video specifications, human factors, product features, audio, text, trends, and scriptwriting tips, you can significantly increase your chances of reaching a wider audience on the platform. Remember that there's no magic formula for going viral, but by following these guidelines, you can improve your content and make it stand out on TikTok. With a little creativity and effort, you can create engaging and relevant content that resonates with your audience and increases your visibility on the platform.

Register for an ECOMDY account today to receive more guidance on creating viral videos

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