Avoid these 5 common mistakes when running TikTok ads

Despite the popularity of TikTok as an advertising channel, it's not uncommon for businesses to fall prey to some common mistakes when running TikTok ads. To help you avoid these pitfalls, this blog post focuses on the top five mistakes that you should steer clear of while running TikTok ad campaigns. By being aware of these mistakes and learning how to avoid them, you can optimize your TikTok ad campaigns for effectiveness, efficiency, and success. So, let's explore these mistakes in detail and uncover strategies to make the most of your TikTok advertising campaigns!

1. Uncompelling creatives

Poor ad creative can lead to ineffective TikTok Ads campaigns. Technical issues may seem like the cause, but often the problem lies in the content. If your ad fails to catch viewers' attention in the first few seconds and encourage interaction, the algorithm will lower its visibility. It's vital to have a compelling video that appears as organic as possible. A useful tip is to change your ad videos weekly. The TikTok algorithm favors fresh content and will push it more.

You can find more great ideas in this blog post to create even more compelling content.

2. Managing your ad budget: control and flexibility

When running TikTok ads, it's critical to have control over your budget and be flexible with it. With high competition for ad placements, you should set your budget higher than you initially think, such as between $50 and $100 per day.

To ensure your ad's performance doesn't suffer, it's also vital to maintain a sufficient balance in your ad account. If your balance runs low, the algorithm may prioritize budget conservation over ad visibility, hurting your campaign's success. Consider periodically increasing the budget based on the ad's performance, but limit those increases to no more than 20%.

3. Mismatched targeting and strategy

Many advertisers make the mistake of starting with narrow targeting options, which can lead to poor performance. It's recommended that you start with broad targeting and let the algorithm collect data and learn how your audience interacts with your ad.

For example, it's a good practice to start with the View Content optimization event and wait for the campaign to collect at least 50 conversions while passing the learning phase. Once this is achieved, you can move on to another optimization event, such as Add to Cart or Complete Payment. By doing this, you'll have more accurate data to work with and can make more informed decisions about how to optimize your ad campaign.

4. The ad contains a third-party logo 

Not only is it unappealing to have multiple logos in a single video ad, but including unauthorized third-party logos can lead to ad review failure.

Here are some examples of what to avoid:

• Using the TikTok logo in your ads
• Claiming that your product is a "TikTok bestseller" without proper authorization.

5. Problems with audio and visual quality

The quality of your ad's audio and visual components can significantly impact its performance on TikTok. To avoid ad review failure, it's important to ensure that:

• The audio quality is clear and easily understandable.
• There is audio present in the ad (unless it's a silent video).
• The video or image used in the ad is high-resolution and not blurry.
• No part of the video or image is covered by black bars or pixelation.

Most importantly, you need to ensure that your creative content complies with TikTok's policies regarding creative content.

Conclusion

In conclusion, TikTok is a powerful platform for businesses to reach new audiences, but to make the most of it, it's important to avoid common mistakes. By following the tips outlined in this blog post, such as optimizing content for the platform and paying attention to analytics, businesses can ensure the success of their TikTok ad campaigns. With a little attention to detail, TikTok can be a valuable tool for growing your brand and reaching new customers.

At Ecomdy, our TikTok Ads experts are readily available to offer guidance and share insights on avoiding policy violations and optimizing the effectiveness of your ad campaigns. Register for an Ecomdy account today to access valuable advice from our experts.