In this blog post, we will take a deep dive into a real-life case study of Joseph Lee (Ecomdy's customer) that showcases the benefits of a successful campaign scaling strategy. We'll discuss the key elements that led to this success and provide insights that can help you implement similar strategies for your own marketing campaigns. So, let's get started and learn how you can scale your campaigns to achieve greater success and profitability.
"Content is king" on the TikTok platform. As a result, it's essential to create an effective content strategy that guarantees a return on ad spend (ROAS) greater than 5. To help you achieve this, here are some essential tips to consider when developing your TikTok campaign.
Unlike Facebook or Instagram, the default sound on TikTok is turned off. As a social network that puts emphasis on sound and music (where some songs become viral trends solely because they're popular on TikTok), it's crucial to include audio in your videos. This can be accomplished through dubbing (using text-to-speech software) or hiring voice-over artists. If you have a limited budget, consider doing the voice-over yourself or adding captions to your video. The importance of the video title will be discussed below.
An easy yet powerful technique is to begin with "How to" and include some numerical figures or statistics to make it more engaging. To add some spice, like on TikTok, to make users pause scrolling and watch your video with interest, add a unique twist.
The primary goal should be to catch viewers' attention and make them stop scrolling to watch your TikTok videos. You have a very limited time, typically less than 10 seconds, to communicate the video's overall message. On average, users tend to watch TikTok videos for approximately 6-8 seconds per video.
It's generally recommended to steer clear of using a direct call-to-action (CTA) on TikTok because users are already aware of advertisements and can quickly spot promotional content. Nevertheless, you may choose to test whether adding a CTA would be beneficial for your particular campaign. If you opt to include a CTA, make it feel organic and unforced to avoid disrupting the viewer's experience.
It's crucial to test your videos at a rapid pace to find winning ads. Many successful brands test over 100 videos per month on TikTok and Facebook to optimize their campaigns. In just one month, testing around 30+ videos can help you find the best performing ads. Remember that video performance can decline rapidly, typically within 1-2 weeks. Therefore, it's essential to identify winning ads quickly and continue making videos in that direction.
There are two approaches to video testing:
Ecomdy not only provides you with a TikTok Agency Ad account but also offers various supporting tools such as the Ecomdy TikTok Pixel management. This feature is particularly helpful when expanding a significant campaign or facing account-related challenges to prevent disruptions in your campaign.
After the Pixel has been adequately warmed up, the subsequent step is to establish a conversion campaign by following this structure:
Joseph splits Ads into Ad Groups to test them individually. While some may question the time-consuming nature of this approach, Joseph's strategy has proven successful.
After launching ads, Joseph monitors their performance until he reaches a break-even point. Once he reaches that point, he decides whether to increase the budget or stop the campaign entirely.
The above case study analysis provides valuable insights on how to scale up a successful campaign. These practical tips and suggestions can be applied to your own campaigns to drive better results.
Don't hesitate to sign up for an Ecomdy account today to take your business to the next level. Our team is always ready to assist you