In the world of TikTok advertising, video content is indispensable. With the right creative content that speaks to the target audience and captures their interest, advertisers can benefit from cost savings, higher conversion rates, and optimized efficiency. The purpose of this blog is to provide a clear and detailed overview of the video formats that are most effective for TikTok advertising, and to offer practical advice on how to implement them successfully.
1. Graphic & text
To effectively convey your message in advertising, it is important to showcase it through single or multiple images. Utilize special effects and/or background music to add a touch of sophistication and excitement.
When it comes to emphasizing a product in a video, there are several techniques to consider:
Key Hook: Highlight pricing and promotions within the first 3 seconds to grab attention.
Main Message: Introduce multiple SKUs through various product images.
Conclusion: Include a call-to-action and logo.
Note: This format is widely used by brands that target direct-to-consumer audiences. However, if you are just starting out on TikTok, it is not recommended to use this type of advertising.
2. Product showcase
Adding background music, voiceovers, or converting text to speech can make product introductions more dynamic and engaging. Here are some techniques for advertising a single product, multiple products, or unboxing products on TikTok
Key Hook: Capture the target audience's attention within the first 3-6 seconds.
Main Message: Introduce the product and highlight selling points and design details.
Conclusion: Include a call-to-action and logo.
Key Hook: Present the theme of the content within the first 3-6 seconds to inform viewers what to expect.
Main Message: Showcase multiple products and design details.
Conclusion: Include a call-to-action.
Key Hook: Take viewers through the exciting process of unboxing a package, while introducing products and their features.
Conclusion: Include the logo and call-to-action.
Note:Identify your target audience and the key selling points of your product. Highlight or add effects around these selling points to draw the audience's attention and ensure that they take notice!
These types of ads focus on TikTok Creators, empowering them to share their experiences with the product. Creators introduce the product by sharing real-time commentary or displaying how the product looks when used.
Key Hook: Highlight the benefits of the product by talking through real-life situations. Can also compare with other products.
Key Takeaway: Discuss how the product outperforms competitors by referencing key details and features.
Problem solving solution:
Key Hook: Highlight a difficulty/challenge in the first 3-6 seconds.
Key Message: Present the solution by showcasing the product and adding a personal story to create trust.
Key Takeaway: Add a clear CTA to the video description.
Key Hook: Attract a specific TikTok community.
Key Message: Align existing products with key characteristics of the target audience.
Key Takeaway: Link the seller's product and story to the key characteristics of the community you have chosen!
Key Hook: Attract users and build trust by describing the product or referencing credible sources. This helps brands leverage the trust established between users and credible sources.
Key Message: Highlight the features and benefits of the product.
Key Takeaway: Gain trust and credibility by referring to famous sources and organizations that are highly rated.
Note: Advertisers should add depth to videos, creating excitement, emotion, and valuable personality. This approach to video also allows for the introduction of the product to a natural environment, demonstrating how the product can and should be used.
4. Test product
Using a series of different videos to showcase various products or a single product in multiple styles is a proactive way to create engaging and informative content. This storytelling approach allows creators to interact directly with their audience, while dynamically and comprehensively introducing their product(s).
Style an item
Key Hook: Introduce the product and fashion concept.
Key message: Demonstrate various ways to style your product.
Key Takeaway: Display the diversity of your product to inspire users to imagine how they can use it in different ways. End with a CTA to encourage action.
Create a lookbook
Key Hook/Key Message: Use eye-catching transition effects to illustrate how your product can be styled and used in different looks.
Key Takeaway: By combining "appearance" with every occasion, brands can quickly and easily create a story that is easy to understand, providing inspiration for users.
Key Message: Attract users' interest by using Creators to showcase your product. Additionally, use effects to highlight key points, along with information about the brand and campaign.
Key Takeaway: Use images of Creators to build trust and value when using your product
Demonstrate the versatility of the product
Key Hook: Introduce an exciting topic.
Key Message: Apply to a versatile product with many different uses.
Key Takeaway: Incorporate humor into your creativity. Create entertainment and curiosity for users, creating highlights for the product.
Key Message: Use comparison videos to emphasize key points of the product.
Key Takeaway: Use the form of before/after comparison or comparison with a competitive competitor to stimulate users' desire to purchase.
Demo images vs actual product images
Key Message: In addition to showcasing demo images of the product, it's important to also use actual product images that allow viewers to clearly visualize the product they are using.
Key Takeaway: Use quick transition images with short captions to highlight the shape, size, and color of the product.💡 Note:
It's important to clearly define the creative objective: building a brand/ driving conversions.
Use Community and Creators to build brand trust and credibility with users. Include CTAs to direct users to desired landing pages.
5. Creative storytelling
Tell a story about your product and illustrate its benefits through creative storytelling. Creativity is the key to making natural and memorable connections between the product and the consumer.
Understanding the true "story" behind a brand is what excites the TikTok community. This is an opportunity for brands to share their personality and real values through storytelling, and to build a community around their brand. Transparency is the key, and sharing content that has never been publicly seen before is a great way to become more authentic.
Create Short Films
Advertisers can take advantage of creatives to create short films related to the product. Engage with professional TikTok creators from various communities to highlight your brand. Use the uniqueness of the creators in the films to create memorable points for users and attract more users to your brand.
Use different techniques and perspectives to share stories with users. Using natural video content will help convey the main message of the brand (even sharing topics or perspectives that are unexpected).
Think outside the box for your product and experiment with different storytelling angles.
Explore what your competitors are doing to find unique highlights for your brand.
Use the inspiration and creativity of creators to convey the content of your product.
Use effective storytelling techniques to highlight and enhance the credibility of your product."
Presented here is a collection of five powerful video advertisement formats on TikTok, which consist of graphic and text, product showcase, community interaction, product testing, and storytelling. To achieve success with TikTok ads in 2023, marketers must keep in mind these 5 things.
Furthermore, there are precise methods to utilize each format for each product, along with practical advice for optimizing the advertising video. To thrive on this platform, creativity and experimentation are key.