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To avoid having TikTok ads disapproved, advertisers must comply with TikTok's ad rules and policies. Creating a campaign is not enough, as it must pass TikTok's review to be approved for running. Understanding the rules and policies is crucial for effective advertising on TikTok. However, getting ads approved can be a challenge for advertisers who may not know where they went wrong. To optimize your TikTok ads, Ecomdy Media recommends referring to their list of reasons why ads may not be approved.
1. Content policies violation
Advertisers frequently face this issue because they are not thoroughly familiar with TikTok's advertising policies. Presently, TikTok categorizes advertising content into three groups:
- Normal content.
- Restricted content.
- Prohibited content.
Failure to comply with TikTok's community standards and advertising policies, including the promotion of products like tobacco, drugs, explosives, or content promoting discrimination, racism, or sexual abuse, may lead to account restrictions or bans on the platform. If you continue to run restricted content, TikTok may initially issue a warning, but repeated violations may result in the disabling of your TikTok Ads account.
To obtain a better understanding of TikTok ads policy, you can refer to the TikTok Business Help Center or contact Ecomdy Media promptly for complete policy information and to avoid your ads account from being restricted.
2. Landing page errors
To ensure successful TikTok marketing, it is crucial to adhere to strict TikTok Ads rules for your landing pages. There are several common errors to avoid when creating landing pages for TikTok ads business:
- Landing pages include non-functional pages, such as outdated or incomplete content, lack of mobile-friendliness, or the absence of a back button or automatic file downloads.
- Landing pages may contain prohibited advertising content, or e-commerce sites may lack necessary information such as company name and address, business license, local currency pricing, terms and conditions, delivery information, and return policies.
3. Advertising contains a banned word
TikTok Ads prohibits the use of certain words in ads, including "cure," "treatment," "commitment," "100%," "masks," "covid19," and "corona." If you repeatedly use these prohibited words in your ads, your TikTok Ads account is at risk of being quickly disabled due to the recurrence of a policy violation.
4. Trademark, and copyright violation
If your ad content, including text, videos, and landing pages, contains brand names, brand logos of foreign brands, or uses images of celebrities without permission, you may be in violation of TikTok's trademark copyright policy.
5. Video quality is low
To ensure credibility and avoid confusion about your brand, it's essential to use high-resolution images and videos in your TikTok ads. Blurred, unclear, or partially obscured images and videos are not accepted by TikTok and can negatively impact the viewer's perception of your brand.
- Videos on TikTok ads must have a duration between 5 seconds and 3 minutes.
- Ensure the audio quality is clear, uninterrupted, and not copyrighted.
- Videos should also have a standard size and style, which include vertical (9:16), square (1:1), and horizontal (16:9).
6. The TikTok ad account balance is not enough
To set up a TikTok campaign, you need to ensure that your account has sufficient balance. If the balance is within the allowable level, you can quickly deploy and run ads. However, if the balance is too small, the campaign can not be implemented, even if you have completed the setup and complied with all advertising policies. Therefore, it is crucial to check your account balance before setting up a TikTok campaign.
In addition, utilizing a TikTok Agency Ad account to run ads can reduce the pending time for your campaign, expand your audience reach to a global scale, and decrease the likelihood of your ads being declined.
Conclusion
The reasons listed above are some of the common causes for why TikTok ads are not approved. If you are encountering these issues, it is highly recommended to reach out to Ecomdy Media, the official TikTok Agency. By utilizing ECOMDY ad account, you can receive support, and we can also alert you when there are any mistakes with your ads. Doing so will help you save a significant amount of time and money.