Guide to effective POD video ads on TikTok

Are you interested in reaching a wider audience for your print-on-demand products? TikTok Ads for POD can help! Our ultimate guide provides tips and tricks for creating effective video ads on TikTok to boost your sales. Read on to learn more!

1. Key components to produce effective advertising videos

• Video duration of over 10 seconds to make an impression.
• 720P resolution to optimize the user viewing experience.
• Full-screen video display to increase engagement.
• Fun and captivating audio to grab attention.

Most importantly, your video should not violate common TikTok creative errors such as blurry images, poor-quality sound, etc. according to TikTok's policy.

Some tips for creating TikTok videos:

• Conduct A/B testing to identify the most suitable video format.
• Ensure the creative content aligns with the landing page and product.
• Always include sound and background music.
• Highlight the unique selling points of the product (e.g. free shipping, discounts).
• "Don't make ads, make TikTok". Create natural video content that aligns with TikTok trends, and use captions and robot voiceovers to make the video more effective.
• Combine different types of ads (spark ads and non-spark ads), shared creatives, creatives from different creators, etc. See more What trend on TikTok in Feb, 2023 on Ecomdy blog.
• Continuously add new creative content.
• Emphasize the unique selling points of the product (e.g. free shipping, discounts). Use gift code stickers if there is a gift code program.
• Use countdown stickers to warm up customers for big promotions or to indicate that the promotion is ending soon.
• Use a key hook for the introduction, ask questions, or tell personal stories to grab the target audience's attention.
• Collaborate with influencers to review/unbox/experience the product.

2. The formats of an effective advertising video for POD

Graphic & text

Emphasize key messages by displaying them on a single or multiple images. Use special effects and/or background music to add sophistication and excitement.

Product showcase

Add backgroud music, voice-over, or convert text to voice to vividly introduce the product or create more interest in it.

Community interaction

These advertising formats focus on TikTok Creators, empowering them to share their experiences with the product. Creators introduce the product by sharing their real-time commentary or showing what the item looks like when shared.

Product testing

Use a series of different videos to introduce different products or one product in various styles. This is an active way to create interesting and engaging videos about product introductions, detailed information, or tips and tricks. This storytelling style allows creators to have direct conversations with their audience while dynamically introducing their product(s) in a comprehensive manner.

Storytelling creative

Tell a story about the product and illustrate its benefits. Creative is the key to creating natural and memorable links between the product and its features.

See more here: Discover successful TikTok Ads video formats

3. The structure of effective video ads for POD

The structure of an effective advertising video

The opening segment - Key Hook

The first 3-6 seconds of your ad are extremely valuable. Make the most of this time by grabbing the user's attention with a hook that entices them to keep watching. Ensure that the opening is relevant to the main message, to ensure a smooth transition from the opening to the following messages.

The middle segment - Key Message

After the introduction, continue to convey the key message to the target audience in a clear, concise, and memorable manner. It is important that the key message is naturally and firmly connected to the product. This helps build trust in your brand. Keep your message optimistic and interesting by focusing on the positive aspects of the product.

The closing segment - CTA

End with a simple, understandable call to action (CTA) that attracts and motivates the user. The steps to be taken must be easy to follow after watching the video content.

Creative tips for scriptwriting - Key Hook

• Answer frequently asked questions: Where did you buy your outfit? What's the best pair of jeans you've ever tried on?
• Problem-solving tip: Stop settling for [...]! Say no to ugly pants!
• Emphasize price, and promotions: Provide pricing information (Buy 10 for only...), provide promotional information (Shop today to get % off), provide gift program information (Free gift...)
• Highlight the target audience (I'm a size small/medium/large; I found the most perfect dress for plus-size girls!)
• Unboxed/compared/asked questions (I just received this package from [...] and let's do a try-on haul!; What I ordered and what I got.)
• Use persuasive language: I have to share this with you guys...
• Review/testimonial: Check out our bestsellers on TikTok!
• Highlight product features: Look at these design details.

Conclusion

Above is a compilation of essential elements for creating an effective promotional video for POD industry on TikTok. As you can see, producing a quality video requires a significant investment of time and effort. Hopefully, the tips on ideation, video format, testing, and more mentioned above have helped you identify areas for improvement in your videos. And don't forget to sign up for an ECOMDY account today to receive even more solutions for your TikTok advertising.