Guide to finding TikTok trending products

If you're looking to boost your e-commerce sales, then you might want to consider tapping into TikTok's massive audience. With over 1 billion monthly active users, TikTok is a powerful platform that can help you reach new customers and increase brand awareness. One effective way to leverage TikTok is by identifying trending products that are likely to resonate with its users. In this post, we'll show you how to find trending products on TikTok using various strategies and tools.

1. What are TikTok trending products?

Before we dive into the details, let's define what we mean by "TikTok trending product". A TikTok trending product is any product that is currently popular on TikTok, and is being shared or featured in videos by users or influencers. These products can range from fashion items, to beauty products, gadgets, and more. By identifying these products, you can leverage the power of TikTok to promote your own e-commerce store or products.

The common characteristics of TikTok trending products are:

• Unique, user-friendly, reasonably priced, and widely shared and promoted by both users and influencers.
• Their lifespan is short and they offer quick sales and high profits.

For those who are doing business in the POD field, you can refer to the article '4 Print-on-Demand to Watch in 2023'

2. Find TikTok trending products by TikTok's Discover page

If you want to find trending products on TikTok, you can start by checking out the Discover page. There, you can see what's currently popular on the platform, including trending videos, hashtags, and challenges. To specifically look for products, you can search for videos that feature products or hashtags that relate to your niche. For instance, if you sell skincare products, you can search for hashtags like #skincare or #beauty. By analyzing the videos and engagement metrics of these hashtags, you can identify which products are currently popular on TikTok.

3. Find TikTok trending products by using Top product

There is a simple and quick way to find trending products on TikTok, which is to search on the "Top Products" page of the TikTok Creative Center. Here, you can easily find trending products and industries by region, category, and time. For each product, TikTok also provides you with Performance Analytics (such as CTR, CVR, CTA...) and Audience Insights (age...) as well as related hashtags and videos. Although this data is collected in the past, marketers can rely on it to make decisions about their sales and marketing strategies.

The steps to find TikTok trending products by using "Top Product" page are as follows:

Step 1: Access Creative Center

Step 2: Clicking the Login button at the top right-hand corner of the page to log in to the Creative center

Step 3: Choose Region, Category, and Time frame

Step 4: Toggle between Subcategory- and Product-level view by clicking the header in the first column.

Step 5: Click Detail to find more information about the product’s performance trends, audience insights, and related videos.

4. Find TikTok trending products by using TikTok's search function

Another way to find TikTok Products is by using TikTok's search function. You can enter keywords related to your niche or products, and TikTok will show you relevant videos and hashtags. For example, if you're selling fitness equipment, you can search for keywords like "fitness" or "workout". You can then analyze the engagement metrics of the videos and hashtags that appear in the search results to identify trending products.

5. Find TikTok trending products by looking for KOLs, KOCs and influencer videos

Influencers are a key part of TikTok's ecosystem, and they often showcase products in their videos. By following popular influencers in your niche, you can identify products that are currently popular among their followers. You can also use influencer marketing to promote your own products on TikTok. To find influencers, you can use TikTok's search function or third-party tools like HypeAuditor or Influencer Marketing Hub.

6. Find TikTok trending products by using third-party tools

There are several third-party tools that can help you identify trending products on TikTok. These tools track the popularity of products on TikTok and provide insights into the engagement metrics of product-related videos. Some popular third-party tools include Fanbytes, Trendhero, etc. These tools can save you time and effort by providing you with a curated list of TikTok Products that are likely to resonate with the platform's users.

Once you've found the TikTok trending products that you want to promote, it's time to create your marketing campaigns. Here are some tips for creating effective TikTok marketing campaigns:

TikTok Ads in 2023: 5 things you must keep in mind

7 essential factors for viral TikTok videos

Discover successful TikTok Ads video formats

Guide to effective POD video ads on TikTok

Conclusion

There are several strategies and tools you can use to find TikTok trending products, including browsing through the Discover page, using TikTok's search function, and using third-party tools, looking for KOLs, KOCs and influencer videos... Discovering the appropriate trending products can be a game-changer for your sales videos and product promotions. It's like surfing on the waves, which makes everything easier. Hopefully, the tips mentioned in this article will assist you in increasing your sales.

Lastly, if you require further guidance on TikTok Ads, Ecomdy has a variety of solutions available. Contact our experts today for more information!

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