Understanding TikTok's Algorithm to boost your video views

Unlike other platforms, the number of your TikTok following is unimportant. If your video matches to the preferences of the viewers, it can easily attract millions of views. This is primarily due to TikTok's algorithm's extraordinary intelligence. The following blog will look into TikTok's video distribution process, detailing practical ideas for increasing the effect of your film.

1. How the TikTok Algorithm works?

When you open the Tiktok app, you will see two pages: For You & Following. The Following page contains the individuals you follow, while the For You page has suggestions from Tiktok's algorithm.

TikTok's algorithm will distribute videos based on the following factors.

Viewer interactions

TikTok will observe which videos you frequently watch, which videos you interact with, which hashtags you use, and which topics you pause to watch for a long time, and will record a large number of user behaviors.

Content

Includes video, images, audio, hashtags, posts, and comments...

Accounts, settings, and device kinds

If you run ads, you'll notice this since if you don't use an Agency account or a US account, the video will be distributed to Vietnam (instead of the market you want to target is US).

Sign up for an Ecomdy account now will enable your ads to reach 55+ countries.

Video duration

Another key statistic is video duration; if you view a video on a specific topic for a longer period of time, it will be recommended to add that video in the future; users who watch less will be recommended less (If you go spying to see a lot of products, the video will be different from those of you who watch dancing on Tiktok)

Random distribution

Users may occasionally come across a new video that is not to their preferences, because Tiktok will randomly distribute it for everyone to be more diversified, giving new experiences. It's as though periodically there's a video of aquarium fish, even if you've never watched an aquarium before.

The Tiktok algorithm is unique in that the number of followers of the account has less of an impact on the video than the content, quality, and user retention of the video.

2. Tips for creating million-view videos

Concentrate on the content

To attract viewers, concentrate on the narrative, content, shooting angle, and video editing techniques.

You can explore 6 creative TikTok content ideas that can assist you in producing videos that align with your brand.

Improve the first three seconds

According to TikTok statistics, videos with high emotionality (surprise/indignation/effect) at the start have 1.7 times the engagement rate as other videos. You should focus on the first three seconds of your video, as if it's captivating enough, it can keep the viewers hooked.

Caption and hashtag

Captions that are appealing, short, and to the point will assist your video viewers in understanding what the film is about.

TikTok will distribute your video to the relevant users if you utilize the right hashtag. When viewers see videos that match their preferences, they are more likely to watch them all and interact with them (like, comment...). Eventually, TikTok recognizes the importance of your film and continues to distribute it to additional viewers.

The ideal time to post

Posting at the right time will help the video reach more people and potentially become viral. The proper time will differ between channels because each channel has different follower data. You also can go to TikTok's Business Analytics for more detailed data.

Conclusion

TikTok's algorithm is unique in that it places less emphasis on the number of followers an account has and more emphasis on the quality of the video content, user retention, and viewer interactions. To create a video that can attract millions of views, it is essential to focus on the narrative, content, shooting angle, and video editing techniques. Improving the first three seconds of the video, crafting appealing captions and hashtags, and posting at the right time can all contribute to the video's success. By utilizing the right tools and following practical ideas, you can create a TikTok video that resonates with viewers and has the potential to go viral. If you're interested in learning more about TikTok Ads solutions, we recommend registering for an Ecomdy account today, which can enable your ads to reach more than 55 countries.