Get started with Automated Rules to maximize TikTok Ads performance

Are you looking for ways to improve the performance of your TikTok ads? Look no further! In this blog, we'll dive into the world of automated rules and how they can help you maximize the effectiveness of your TikTok ad campaigns. By leveraging the benefits of automated rules, you'll learn tips and tricks to enhance your ad strategy and drive better results. So, let's get started!

1. About Automated Rules of TikTok ads

Automated rules allow you to automate your campaign management process and optimize your ad performance. With automated rules, you can set up certain conditions, such as a cost-per-click (CPC) threshold or budget limit, and the system will automatically make adjustments to your campaign based on those conditions.

You can create Automated Rules to:

• Notify you by email when your campaigns have spent 80% of their lifetime budget.
• Increase the daily budget for ad groups with a high conversion rate.
• Turn off low-spending and non-spending ad groups.
• Decrease the budget when your campaign's CPA is above a certain threshold.

Automated Rules can apply the following actions:

• Notify by email
• Turn Off
• Turn On
• Adjust Lifetime Budget
• Adjust Daily Budget
• Adjust Bid

2. Benefits of using Automated Rules for your TikTok Ads:

• Time-saving: Automated rules can save you a lot of time by automating routine tasks such as budget changes or bid adjustments.
• Improved performance: By setting specific conditions for your campaigns, automated rules can help you optimize your ad performance and achieve better results.
• Cost-effective: With automated rules, you can set budget limits or adjust bids to ensure that you don't overspend on your ad campaigns.
• Real-time adjustments: Automated rules make real-time adjustments to your campaign based on performance data, which can help you stay ahead of the competition and respond quickly to changes in the market.

3. Get started with Automated Rules for TikTok Ads

Create a New Rule

Step 1: Log in to TikTok Ads Manager.

Step 2: Go to the Campaign tab, click Automated Rules and choose Create a New Rule.

Step 3: Choose the sort of rule you wish to make:

• Create a custom rule: Make a rule without using a template.
• Schedule delivery: Set your ad to run at a certain time.
• Unlock potential: Increase the bid on ads that have the potential to produce greater results.
• Enhance performance: Raise budget for successful advertising.
• Control your budget: Disable adverts with unexpectedly large expenses.

Step 4: Choose the objects (campaigns, ad groups, advertisements) to which you wish to apply the rule under Apply Rule To.

Step 5: Set Condition and action.

Step 6: Set Rule settings: You can run every 30 minutes, every day, or at specific times.

Step 7: Set Notify me.

Step 8: Name your rule and click Complete.

Apply Existing Rule

Step 1: Log in to TikTok Ads Manager.

Step 2: Go to the Campaign tab. From there, select the campaigns, ad groups, and ads you want to apply an Automated Rule.

Step 3: Click Automated Rules and choose Apply Existing Rule.

Step 4: Select the rule you want to use and click Apply.

Manage Rules

Step 1: Log in to TikTok Ads Manager.

Step 2: Go to the Campaign tab.

Step 3: Click Automated Rules and choose Manage Rules.

Step 4: From the Rules Management page, you can choose which actions to take.

- Use the toggle in the On/Off column to enable or disable a rule.

- To edit a rule, click Edit after hovering your mouse over the Rule Name.

- To delete a rule, click Delete after hovering your mouse over the Rule Name.

- To view the rule's Operation Log, hover your cursor over the Rule Name and select Operation Log. The Operation Log allows you to see when the rule was executed and what actions were done.

Conclusion

Automated Rules can help you achieve this by streamlining your optimization process and allowing you to focus on more strategic tasks. By setting up automated rules based on key performance indicators such as budget, bids, and ad delivery, you can ensure that your campaigns are running smoothly and efficiently. Ultimately, leveraging the benefits of automated rules can help you drive better results and achieve your advertising goals on TikTok.

Register for an ECOMDY account now for improved solutions to boost your TikTok Ads performance.

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