Three effective and safe strategies for scaling TikTok ads

It's not enough to just have a successful TikTok advertising campaign - the next crucial step is scaling it up in a safe and effective way. Discover the following three powerful strategies to elevate your sales to the next level.

1. Scaling your ads by increasing your budget

When it comes to scaling, increasing the TikTok ads budget is a common strategy. However, many advertisers are unsure of how much they should increase their budget.

One common mistake is increasing the TikTok ads budget too quickly, which can affect the TikTok algorithms and lead to an increase in CPA due to changes in Pixel's optimization process.

To avoid this, advertisers should gradually increase their daily budget by 30-50% when their ads group spends around 80-90% of the daily budget. They should also continue to monitor the spending level of their ads group.

This action can be done manually through the TikTok Ads Manager by changing the budget of the TikTok ads group.

Take a look at ECOMDY's case study on successfully scaling their TikTok ads campaign, where $20K was spent on ads resulting in $100K revenue.

2. Multiplying TikTok ads group

To avoid restarting the TikTok ads learning phase process, it is advisable not to edit successful ads groups when increasing your TikTok ads budget. Instead, consider multiplying new ad groups with higher budgets and different purposes. This can result in more successful ad groups and boost campaign performance. To ensure a diversified ad group, it is important to avoid duplicating ad groups that would compete against each other. Instead, you should create separate groups based on specific advertising objective, audience insights, budget...

To create new ad groups with a higher budget, you can manually access TikTok Ads Manager and follow these steps.

Step 1: Select the ad group you wish to multiply at the ad group level, then click the Copy button.

Step 2: Select the Number of Copies. You can copy up to 10 ad groups.

Step 3: Select the campaign where you want to copy the ad groups.

• New Campaign - Ad groups will be copied to a newly created campaign.
• Existing Campaign - Ad groups will be copied to previous campaigns. Select one from the drop-down list.

Step 4: Click Duplicate and click Submit to complete group multiplication.

3. Adding new creatives

To stay competitive, it's important to refresh your ads periodically. Ecomdy recommends updating your ads at least once every week.

If your ads are performing well, you don't need to add new ones, but instead, try the previous two strategies. However, if you notice a drop in performance or CTR, it's important to add a new ad as soon as possible. If you're lacking ideas, here are 6 creative content ideas for 2023 that can help take your TikTok ad videos to the next level.

When adding new ads, it's essential to maintain diversity and avoid adding more than five new ads to a running ads group. Adding new ads won't trigger the ads review process, but it may affect delivery in the short term. Therefore, it's crucial to monitor your delivery closely after adding new ads.

Moreover, it's crucial to make sure that you avoid 5 common mistakes when running TikTok ads.

Conclusion

In this blog, Ecomdy has shared three effective ways to scale up your TikTok ads. However, it's important to remember that these strategies should be adapted to best suit your own testing approach and not applied rigidly. At Ecomdy, we're always here to offer expert advice on TikTok Ads. Don't hesitate to contact us here for support.

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