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This sharing is from Mr. Oscar Townshend, an Ecomdy Media customer, who agreed to let us share his experience with TikTok ads. He created 2 campaigns for testing and scaling, using simple templates won on Facebook. In just 4 days, he achieved $1000/day in revenue. Learn more about his strategy.
1. Test camp
- Create 10 camps with $25 budget with different videos.
- All only target age 25+, nothing more.
- Change creativity as much as possible.
- After 24 hours, remove all campaigns with poor performance.(<1% CTR, 0 sale and CPC > $0.9)
- The remaining campaigns to follow up to 48 hours.
A VERY IMPORTANT TIP
Simply duplicate and reproduce the campaign with some simple sentences like:
- “The Perfect Gift”
- “Made by US Moms”
- “Get 40% OFF Today.”
Selecting the right ad account is critical. Opting for an agency account for ad campaigns offers more benefits than using a self-serve account. Find out more at "Is a TikTok agency ad account really required?"
2. The first scale
Choose 2 - 4 creative templates with good indexes (CTR > 1%, with 2 sales or more)
Put all those templates in an ads group with:
- Budget: $125
- Only broad target, age 25+
A VERY IMPORTANT TIP
During this period, we used an extraordinary feature of TikTok, which is Automated Creative Optimization (ACO). This feature you can test with many different CTAs and trending music. Here I copied out 5 different videos with 5 CTAs.
3. The second scale
Every 48 hours, increase the campaign budget by 20% until profitable.
My goal is to reach $10.000/day from now to Christmas. Every day we will increase our budget and optimize TikTok ads.
I’m still actively doing it in this way. I think I wouldn’t have been able to achieve it without following the above method.
In addition, you can apply methods to effectively and safely scale your TikTok Ads campaigns.
4. Five essential things when running Tiktok ads
“Don’t make ads. Make TikTok”
To make users unaware of your sales pitch on TikTok, create a video that engages them while they browse. Use trending music and featured video effects to grab their attention.
Curious, sensational videos
To capture users' attention on TikTok ads, it's crucial to have an impressive script, sound, and effects within the first 3-5 seconds. Introducing your product during this time can stimulate purchase intention and encourage users to keep watching.
Videos using real people, real products will attract more robust users.
Let’s start with the following phrase:
- “You won’t believe this”
- “If you have X (problem ), then this for you”
- “Something you didn’t know”
- “Here is 1 tip to improve X (problem), and nobody knows about it”
TikTok ads video is speedy, and if your video doesn’t grab the attention of your viewers, you’ll miss them.
Use Voice Overs
Voice Overs has actually worked very, very well for me. If you want to make a sensational, engaging video, don’t skip it.
Text
Special support for Voice Overs is Text. Let’s do it creatively rather than using it as a subtitle.
Say: “TikTok made me buy this.”
This is precisely how I am doing, look at the camera and say emotionally: “TikTok Made me buy this.” Add text to emphasize that. It really worked for me.
Read "6 Creative Content Ideas for 2023 to Level Up Your TikTok Ads Videos" for more great ideas to enhance your video content.
Conclusion
Ecomdy hopes this sharing gives you some ideas for your upcoming campaigns. Don’t forget that the Agency account will help you target all markets. If you have any questions, contact us to support.
Many thanks again to Mr. Oscar Townshend.