Is a TikTok agency ad account really required?

There are two types of advertising accounts on TikTok: TikTok agency ad accounts and TikTok self-served ad accounts. What are the advantages and disadvantages of each type of ad account? Is really the TikTok agency ad account suitable for everyone?

1. What is  a TikTok agency ad account?

TikTok authorizes a media advertising company (Agency) to create accounts and support individuals or businesses who want to run TikTok ads. TikTok agency accounts are TikTok ad accounts provided by Agency.

Advantages:

• Target all +55 markets, including all important markets such as the United States, Europe, Canada, and the United Kingdom, etc.
• The amount spent does not limit the account.
• Get expert advice before launching a campaign, as well as support when issues come up, like campaigns not being approved or ad accounts being suspended, etc.
• Withdraw the remaining budget as soon as there is no need to continue running.
• Provide full TikTok and TikTok Ad Policy documents, TikTok trending and shorten research time.

In addition to the benefits listed above, ECOMDY provides:

• Supports you with a video ad creative library and an ad video creation tool to help you simply create the video.
• ECOMDY's Platform: create and manage advertising accounts quickly, deposit and withdraw immediately via payment gateways, and get support 24/7, etc.

Disadvantage:

• You need to go through the Agency to top up the ad account.
• There is an account rental fee: ECOMDY's service fee plan.

2. What is a TikTok self-served account?

A self-served account is one that you can create and recharge yourself in order to run TikTok advertisements. You have complete control over everything from ad campaigns and budgets to contacting TikTok's technical staff for support and complaints.

Advantages:

• You actively manage the budget.
• You actively manage ad campaigns.
• No account rental fee.

Disadvantage:

• If you are a newbie, learning the initial settings will take quite a while.
• You do not have a support person to avoid common mistakes.
• You have to close the account if you want to withdraw.
• TikTok is not like Facebook, so applying Facebook advertising to TikTok ads will not achieve the desired effect.
• Using TikTok self-served ad account can hardly meet the needs of businesses that want to reach global customers.

3. What type of TikTok ad account should I use?

TikTok agency accounts are suitable for:

• Shop owners and entrepreneurs have limited patience and experience in advertising.
• Those who prefer to outsource to the outside in order to reduce their workload.
• E-commerce business conducted across borders (especially dropshipping, POD, etc.) Thanks to these factors, ECOMDY can boost dropshipping business.

TikTok self-served accounts are suitable for:

• Those with previous experience running advertisements on Facebook or another platform.
• Low beginning budget (less than $100).
• Want to learn and comprehend TikTok Ads.
• Ambition for self-control.

Conclusion

Therefore, having a TikTok Agency ad account is required if you want to reach a global audience. Additionally, by using the ECOMDY account - TikTok agency account, you will also have many advantages and resources to optimize your advertising campaigns.

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You can try out the TikTok agency account - ECOMDY's account demo for free before making a decision.

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