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In the world of e-commerce, advertising plays a critical role in driving traffic and sales. One platform that has been gaining popularity for advertising is TikTok, especially for dropshipping businesses. With its massive user base and engaging content, TikTok provides an excellent opportunity to showcase products and generate sales. In this blog, we will explore the six essential things that dropshipping sellers should consider when creating TikTok ads videos to maximize their advertising efforts on this platform.
1. Don't make ads — make TikTok
The key to success on TikTok is creating videos that don't feel like ads. Use trending music and video effects to make your content blend in with what users are already watching on the app.
You can find more tips for creating videos in the blog post 6 creative content ideas for 2023 to level up your TikTok ads videos.
2. Optimal specifications — TikTok ad dimensions and length
To optimize user experience, use a full-screen vertical video with a 9:16 aspect ratio, which is the international standard for TikTok ads. For dropshipping sellers, Ecomdy recommends a video length of 15–30 seconds, which has been shown to be effective in many campaigns.
3. Content of TikTok ads video
Your TikTok ad must grab viewers' attention in the first 3–5 seconds with impressive sound, effects, and script. Consider introducing the product early in the video to stimulate purchase intent. Using real people and real products in your video can also help attract more users. Use TikTok's creative tools and add promotions and calls-to-action to increase conversions.
4. Background music
Use trending, fast-paced songs to create an emotional connection with viewers. If using a voiceover, make sure it's clear and engaging.
Music is an incredibly important factor on TikTok. You need to stay updated with the latest trending songs, and using them can help make your videos go viral. For example, the top 10 hottest songs on TikTok in 2022.
5. Text
Text can support voiceovers, but be creative with it and keep captions short to avoid overwhelming viewers. Don't create a caption that is too long, it will take up all the screen space and will cause eye fatigue for viewers.
6. Say "TikTok made me buy this"
Engage with viewers by looking at the camera and saying "TikTok made me buy this" with emotion. Add text to emphasize the statement and connect with viewers on a personal level.
Conclusion
Stay up-to-date with the latest TikTok trends by following Ecomdy Blog's "Trending" category. Feel free to reach out to Ecomdy for guidance on creating effective promotional videos and running ads using a TikTok agency account. We are available and ready to assist you with any questions or concerns you may have.