To help businesses overcome this challenge, ECOMDY has created a 2023 Marketing Calendar designed to assist in navigating marketing plans and identifying the appropriate moments to engage with audiences on TikTok.

Part 1: TikTok's 2023 Marketing Calendar for SMEs

Marketing calendar for SMEs for the third quarter

Summer Sales

In the United States and Canada, shoppers seek seasonal clearance deals to kickstart the summer season in anticipation of planned vacations and school breaks. In the US, Independence Day is the most significant summer sales event. Consumers anticipate substantial discounts or promotions during the 4th of July weekend, particularly for home goods, electronics, and consumer packaged goods. Additionally, because many people intend to travel during the summer months, this is an excellent opportunity to showcase lodging, flights, rentals, restaurants, experiences, and travel-related products.

Recommended products: Swimwear, sunglasses, sunscreen, summer clothing, patio furniture, grilling tools, ice cream makers, and other seasonal items,...

August: Back to School

Parents of school-aged children and teenagers will be searching for school supplies, electronics, clothing, accessories, and snacks as they prepare for the upcoming school year. Back-to-school shopping can begin as early as mid-August, but most schools typically resume by early September.

Recommended products: backpacks, notebooks, pens/pencils, lunch boxes, clothing, and other essentials for students,...

September 15 – October 15: National Hispanic Heritage Month

National Hispanic Heritage Month is a time to acknowledge the accomplishments and historical and cultural contributions of Hispanic Americans in the United States. To expand your community on TikTok, highlight products or services that honor Hispanic and Latinx culture. Foster relationships with Hispanic and Latinx business owners and share your business story to exhibit year-round support.

Recommended products: traditional clothing, decor, art, jewelry, accessories, foods, beauty products, and other items from Hispanic countries or regions,...

Marketing calendar for SMEs for the fourth quarter

October 10: World Mental Health Day

World Mental Health Day presents a chance to connect with your community and create a positive influence. As mental health care continues to gain prominence worldwide, commemorate this occasion by demonstrating how your business's products or services contribute to self-care, stress reduction, or overall well-being.

Recommended products: calming teas, inspirational books, counseling service gift cards, and other items that support mental health and self-care,...

October 31: Halloween

Explore ways to embrace the eerie atmosphere of Halloween and entertain your customers with treats, rather than tricks, to add a playful element to the celebration.

Recommended products: costumes, decorations, pumpkin carving kits, candy, and other seasonal goods,...

November 24 & 27: Black Friday & Cyber Monday

Black Friday and Cyber Monday are typically the two largest shopping days of the year, both for in-person and online retail. Careful planning for these events can significantly impact your performance for the year, so it is crucial to start early. Many brands commence their holiday planning in mid-summer or early fall. Thanksgiving usually denotes the official commencement of the holiday shopping season.

Recommended products: electronics, home goods, clothing, and other gifts,...

November 25: Small Business Saturday

In recent years, the shopping season has extended to include other prominent marketing holidays. Celebrated between Black Friday and Cyber Monday, Small Business Saturday has gained popularity and has encouraged consumers to consider supporting small businesses with their shopping dollars. If you're interested in expanding your brand on TikTok, explore our comprehensive guide for the necessary resources to begin with.

Recommended products: unique crafts, handmade goods, small-batch products, or other items from lesser-known sellers,...

Late November – December: Giving Season

   From Giving Tuesday (Nov. 28) until the close of the year, individuals unite to support causes and non-profit organizations that make a positive impact. This Giving Season, distinguish your product or business by sharing how your business gives back to the community. Does your business contribute to charity or volunteering collectively? Utilize this opportunity to communicate your business's values and establish brand recognition and loyalty.

Recommended products: Accessories, home decor, gourmet food items, clothing, toys, and other items with broad appeal,...

Holidays: Christmas, Hanukkah, Kwanzaa, and other celebrations

As many users search for the ideal gift, this is an excellent opportunity to engage with last-minute shoppers. Do not overlook this chance to showcase products and services that cater to a range of budgets. The marketing push in December will likely focus on the key shopping dates before the shipping cutoff, which typically falls between December 10-18. Therefore, it is advisable to prioritize highlighting your products and services during this period.

Recommended products: winter accessories, candles, cozy blankets, gourmet food gifts, and other presents with broad appeal,...

Conclusion

Whether you aim to enhance back-to-school sales or introduce a spooky product for Halloween, TikTok provides a platform to celebrate these occasions. By preparing in advance, prioritizing pivotal moments, and commencing campaigns early, your small business can attract new customers and achieve remarkable outcomes.

Ready to begin with ECOMDY? Signing up for an account only takes a few minutes. Want to learn more? Here's how to initiate growing your brand on TikTok today.

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